2/6 | Rouje Paris

Rouje Paris

A way of life, a desire for beautiful things, a certain simplicity, and sisterhood. Throughout the history of Rouje, whether in the public eye or behind the scenes, these women are the heart and soul of the brand.

Self-Initiated Project : This visual experimentation expresses my approach by reworking on the current identity of the brand and developing a new vision for it. The resulting library is the outcome of an overall design process.

Since 2016, the brand has been designing collections for and with women, showcasing various facets of femininity and reinterpreting its definition.

                  Rouje embodies the carefree spirit of Paris, the feminine elegance, and the vintage appeal. It reflects the personal fashion of Jeanne Damas : Rouje's signature look combines delicate dresses with menswear jackets, prints with chunky knits. Each item undergoes extensive research and multiple prototype development before Le Studio finds the ideal design. This rigorous process is driven by the goal of creating a well-crafted piece that will be worn for years.